Gleb Tsipursky’s latest book Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters gains much of its luster and credibility from Tsipursky’s reputation as a pre-eminent expert on Disaster Avoidance. He serves as CEO of Disaster Avoidance Experts, a consulting and training firm with a client roster peppered with numerous Fortune 500 companies, non-profits, and mid-sized businesses. Tsipursky’s preceding book The Truth-Seeker’s Handbook: A Science-Based Guide generated a substantial buzz and its successor will likely do the same. Tsipursky’s target as a sacred cow of sorts, but it follows the same path of withering analysis defining his debut.

The aforementioned sacred cow is the popular concept of “trusting your gut” when making major decisions. Tsipursky makes a case from the outset that advice to follow your instincts when holding a place of leadership and/or fiduciary responsibility is a catastrophic mistake, One of the main thrusts of Tsipursky’s book is how dispassionate and rational thinking is the hallmark of successful business decisions, but the same principle extends across the scope of our lives. Never Go with Your Gut never limits itself to a narrow application of its theme; the author’s innate understanding of humanity and self-realization of our potential has a wide scope.


The assertive first-people writing gives Tsipursky’s writing an added wallop missing from similar texts. It isn’t difficult to discern the public speaking influence on the book’s prose, but there’s a traditional linear structure tethered to literary ties rather directed at an audience. The central ideas at the book’s heart, like his eight step decision making model, are presented with straight forward clarity and have practical application.

Tsipursky underlines his passion for the topic writing about his father. Contributions like this humanize possibly dry material and strength the personal touch driving he book. Never Trust Your Gut may be surprising to some; it isn’t a given to expect that making decisions based on a “hunch” or “a feeling” holds great cachet among business and organizational leaders. Tsipursky makes it clear, however, that organizations of all sizes romanticize instinctual decision-making whereas Never Trust Your Gut lays out smorgasbords of practical and well researched reasons pushing back against that approach.


No serious discussion of this would be complete without examining how human bias affects decision making. Plotting our everyday trajectories along the track of our emotions invites disarray and inconsistent for many reasons. Our predilection towards indulging our biases, however, ranks as one of the larger complications with such an approach to life. We will succumb to flimsy conclusions, react rather than act, and stuck with cleaning up a mess of your own making. Tsipursky makes the consequences clear for readers and ring with credibility.

Never Go with Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters is a powerhouse text. Gleb Tsipursky comes across like a proverbial force of nature; his zest for promoting his point of view is palpable from first page to last; we need more voices like this. Young forward thinkers such as Tsipursky are among the ranks of those fascinated by much more than financial profit for themselves and their clients. This book, at its heart, is inspired by the idea healthy business and organizational decisions can help shape a forward path for humanity. The fact it is so well written deepens its riches and focuses a vigorous treatise on a key aspect of human character.

Jason Hillenburg